Instead of talking about the same old apocalyptic industry news and dropping f-bombs on what happened to Interbike, let’s back up and take a more intimate look at ourselves individually. If you asked me what I thought was the most significant thing that sets this industry apart from others (there are many), I would say it’s each individual’s personal and professional attachment to this industry and the very people (consumers), they serve. Elsewhere … sure, people can care about and be proud of the work they do but not many industries come to mind where just about every individual is passionate to the point of being a customer or advocate of their own ties.
Think about that for a second. Whether you own/manage a shop or head up global sales for Sramano, no matter your role in this industry, you are an end-user and/or cycling advocate (a customer if you will) as well. In short, we are them and they are us.
But do they see us as we see them? How does our “hygiene” compare?
Before we try to “fix the industry” or adapt to what it being what it is, we should first consider how important it is …read more