BROOKLYN, N.Y. (BRAIN) — By the end of the year, Brooklyn, New York, online and brick-and-mortar retailer R&A Cycles plans to open a new 10,000-square-foot store in Northern California’s East Bay Area. R&A operations manager Albert Cabbad declined to detail where exactly the store will be located, but said he has secured a space.
“We have tons of clientele in that area from online, and we want to get closer to them. So we’re not going there to shake people (retailers) up. We’re going there with a retail concept we think the industry needs,” Cabbad said.
“We can very easily go into the boutique model, but we don’t want that. We want it be very comfortable for everybody — whether you’re spending on a custom bike or buying a leisure bike.”
That concept begins with hiring the best sales and service staff possible and paying them 20 to 30 percent above prevailing wages, Cabbad said. “Most shops have that one guy who’s ‘the man.’ I need eight of ‘the man.’ We’re looking for the best of the best of the best.”
He added: “Consumers are …read more