American Media acquires Adventure Sports Network, including Bike magazine

By Steve Frothingham

NEW YORK (BRAIN) — American Media, LLC, best known as publisher of National Enquirer, Us Weekly and Men’s Journal, has acquired the media assets comprising TEN: Publishing’s Adventure Sports Network (ASN). The American Media Active Lifestyle Group will now include adventure and sports brands including Bike, Powder, Surfer, the Transworld titles, and Snowboarder. The acquisition also includes management of the Dew Tour event series.

“The opportunity to merge the incredible ASN brands with our recent acquisition of Men’s Journal establishes a significant digital network and underscores American Media’s commitment to diversifying our brand offerings and revenue streams,” said American Media Chairman and CEO David J. Pecker. “I am confident that under the management of the Men’s Journal leadership, the addition of ASN’s incredible digital and social scale will be important factors in our continued growth and success.”

“ASN’s brands — focused on deep passion and engagement from their readership — are an extraordinary compliment to Men’s Journal,” said Men’s Journal’s Chief Content Officer, Greg Emmanuel. “Our audience places a premium on high-quality, compelling content, and the new brands will help to further establish us as the ultimate destination for sports and adventure content.”

Kevin Mullan, the president of TEN: Publishing, said, “We …read more

Via:: Bicycle Retailer and Industry News