POC Hires Snow Industry Veteran Brendan Murphey as North American Marketing Manager

By Steve Frothingham

PARK CITY, Utah (January 9, 2019) — POC, a leading manufacturer of ski, snowboarding and cycling helmets, eyewear, apparel and protection, has named Brendan Murphey as Marketing Manager for North America. With over fifteen years in the outdoor industry, Murphey has established himself as a product expert and agile marketer with the experience to direct POC’s holistic marketing efforts for both its snow and wheels categories.

“Brendan’s product and marketing experience will allow him to make an immediate impact on POC’s growth and brand development,” said Ben Coates, POC’s North American Managing Director. “There’s a lot to look forward to at POC in the coming years and we’re pleased to add Brendan to the team that will take us there.”

Murphey joins POC following five years at Giro Sport Design, where he was responsible for overall brand direction and go-to-market strategy as Senior Brand Manager. Earlier in his career, he focused on product marketing and development in roles with Quiksilver and Burton Snowboards. At POC, Murphey will lead all facets of the brand’s omni-channel marketing approach across North America – with a focus on Retail Marketing, Events, Go-To-Market Tools and B2B Marketing aspects.

“In a relatively short time, POC has pushed the …read more

Via:: Bicycle Retailer and Industry News