Elby relaunches with new name and ownership

By Steve Frothingham

TORONTO (BRAIN) — The e-bike brand Elby is relaunching as Elby Mobility following a private investment. The company has expanded its partnership with the new owners of BionX International, the manufacturer of OEM and aftermarket e-bike drivetrains. Besides the private investment, the company is working with the Business Development Bank of Canada’s Green Tech Fund, an incubator for sustainable tech and commercial research.

Elby will continue a strategic partnership with BionX and equips its current S1 model generation with BionX’s D-Series motor. It said it will have inventory, technical support staff, service capacity, and intellectual property available to provide post-sales support.

The company said it has held its flagship S1 model to its original price of $2,999.99 ($3,299.99 CDN).

“Our mission is to inspire a new era of mobility by delivering the best personal transportation experience,” said Scott Macwilliam, the managing director at Elby Global. “As a result, we will enhance daily life and the communities in which we work and live.”

“With our new leadership, resources, and exciting partnerships, the rapidly growing e-bike market can be confident that Elby will continue to provide our premium and award-winning e-bikes to the market. Our automotive heritage and ‘designed from the ground up’ philosophy will …read more

Via:: Bicycle Retailer and Industry News