Play Sports Group Joins Discovery to Form Unique Global Cycling Platform

By Steve Frothingham

Play Sports Group – home of market-leading cycling channels GCN, GMBN and GTN – becomes a subsidiary of Discovery Sports, creating the first global direct-to-consumer proposition for cycling community and dedicated vertical for valuable global demo

8 January 2019 – Bath, UK: The Play Sports Group – the digital sports media company behind market-leading cycling brands including Global Cycling Network, Global Mountain Bike Network and Global Triathlon Network – has joined the Discovery family as Discovery Inc, the global leader in real life entertainment, today announced purchase of a 71% controlling stake in Play Sports Group.

Discovery Inc originally took a 20% stake in Play Sports Group in February 2017, investing in Play Sports Group’s expansion, and this additional investment sees Play Sports Group become a subsidiary of Discovery.

The deal combines Discovery’s position as a primary TV rights holder for cycling events in Europe, through its leading sports brand Eurosport – covering major UCI World Tour races including all three Grand Tours and all five Monuments, along with the UCI World Championships – and the Play Sports Group, the world’s foremost creator of cycling-orientated digital video, forming the first global vertical for cycling fans around the world.

Play Sports Group, founded in …read more

Via:: Bicycle Retailer and Industry News