Rotating Mass Media winding down Bicycle Times website

By Steve Frothingham

PITTSBURGH (BRAIN) — Close to two years after suspending its print edition and moving exclusively online, Bicycle Times‘ website is winding down, with content migrating over to the website and print magazine of fellow Rotating Mass Media title Dirt Rag.

“We’ll incorporate as much of the content into Dirt Rag as far as the more adventure, bikepacking, gravel type of content. Dirt Rag is much stronger than Bicycle Times, so we’ll build our viewership over there,” founder and publisher Maurice Tierney told BRAIN. “We’re going to be missing some of utility and commuter content (from Bicycle Times) — that probably won’t make it over to Dirt Rag in the near future. With our small staff, it’s important that we keep our energy focused.”

Bicycle Times ceased print publication with its 46th issue in March 2017 following about three years of declining advertising sales. But since shifting its focus online, traffic to the website has dropped off, Tierney noted.

“There was still interest from the industry to advertise on the Bicycle Times website. However, we weren’t getting the number of hits. When you spend a day or longer writing an article and it only gets so many …read more

Via:: Bicycle Retailer and Industry News