SAN MARCOS, Calif. (BRAIN) — Mountain bike brand Eminent Cycles, sold largely consumer direct on the internet, is looking to expand its hybrid sales model and will attend this month’s CABDA West show to meet with prospective dealers.
Launched in November 2017, Eminent currently sells through a handful of IBDs — mostly based around the company’s home in San Diego County — but hopes to begin selling through more dealers as it expands from one 27.5-inch enduro model, the 160-millimeter-travel Haste, and adds two new 29er trail models this March. Eminent will display one of those new models in its CABDA West booth Jan. 16 and 17 at the Del Mar Thoroughbred Club Racetrack in Del Mar, California.
Relative to more established IBD brands, dealers participating in the Eminent sales program earn a smaller margin on sales but are not required to carry a large amount of inventory in store.
“Our business isn’t designed to support the big Trek/Specialized-type 38 percent margin, but if we can get exposure through the better dealers and the service they offer and being the local expert in their community, we’re willing to give up some of our margin to make that happen,” said …read more