Editor’s note: Marc Sani is the interim publisher of BRAIN.
Interbike died Wednesday at the age of 36. It was a death with little grace. It was painful. Quick. The numbers left few choices. Business is business. Nonetheless, it’s personal for those who lost their jobs and for those who, for years, met at Interbike. Long lasting friendships were made there. I know. Let’s remember that, and let’s think about that for a moment.
Among the dozen or so with whom I have talked, it came as a shock. Interbike — for whatever faults anyone may want to attribute to it — had stood as an institution in the marketplace. A certainty in uncertain times. Its founder, Steve Ready, if he were alive today, would only shake his head in sadness at the disarray that has befallen the industry.
And so, let the post mortem begin. Here’s my take; feel free to share yours.
What’s next? Yes, Emerald Expo says they want to regroup. Seek a location that offers lower costs, a new format near a transportation hub with a relaunch in 2020. It’s possible. But I have my doubts. Emerald is big enough as a company to finance a relaunch. But is …read more