Emerald cancels 2019 Interbike show

By Steve Frothingham

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Emerald Expositions has canceled the 2019 edition of the Interbike trade show, saying the event might return in a more modest format in 2020. Emerald also has laid off several Interbike employees here, including show director Justin Gottlieb and sales director Andria Klinger.

“We have made the decision not to proceed with the event that had been scheduled for Reno in 2019,” Darrell Denny, the executive vice president at Emerald Expositions, told BRAIN Thursday afternoon.

Denny said Emerald had been surveying retailers and suppliers since the close of the 2018 show in September, and concluded that if Interbike has a future, it would be as a more affordable event for all involved.

“We are not going to bake the same cake again,” Denny said.

“It became pretty clear (after surveying the industry this fall) that the market has changed quite a bit. We need to look at how we can serve the market in a pretty different way. It will have to be pretty cost-efficient, with inexpensive travel. … As we got closer to the end of the year, we realized that companies needed to be able to budget for it, so we wanted …read more

Via:: Bicycle Retailer and Industry News