BOULDER, Colo. (BRAIN) — The BPSA has completed shooting a second round of videos designed to inform and inspire bike shop employees to sell e-bikes. Leveraging the organization’s location here, the new videos feature bike celebrities Taylor and Davis Phinney and Lennard Zinn.
BPSA launched its first Charged Up videos in March last year.
The initial series consisted of 10 two-minute videos that were launched on the Myagi training site and available to all retailers globally. The videos were adopted by several major brands and translated into multiple languages by Shimano and Giant.
Charged Up 2 presents five more training videos to shop staff and also includes a consumer-facing segment to be offered to retailers through SmartEtailing, as well as a video designed to inform land managers and legislators.
The extension of the program was inspired by Larry Pizzi, who chairs the BPSA’s E-Bike committee and is president of Accell North America.
“The three-class system is the backbone of our legislative efforts across all 50 states, to pass laws for equitable treatment of e-bikes,” noted Pizzi. “It’s clearly our responsibility as suppliers to get the three classes integrated …read more