Marquee Brands buys Dakine

By Steve Frothingham

HOOD RIVER, Ore. (BRAIN) — Dakine, an outdoor sports lifeestyle brand that offers bike clothes and bags, has been acquired by Marquee Brands LLC, a brand management company that owns the Bruno Magli and Body Glove brands, among others.

While Marquee bought Dakine’s brands and IP, the company has entered into a long-term license agreement with JR286, which has acquired the operating assets of Dakine and will become Marquee Brands’ long-term operating partner for the brand.

Dakine was founded on Maui’s North Shore in 1979 and currently based in Hood River, Oregon and Annecy, France. Its first product was a surf leash. It now offers products for surf, ski/snowboard, bike, kiteboard and wind surfing. In the bike market, it offers clothing and protective gear, bike travel bags, hydration packs and tailgate pads.

Marquee Brands and JR286 said they will maintain dedicated teams for the brand in Hood River, Los Angeles, and Annecy. Ken Meidell, Dakine’s current CEO, will be joining the Marquee Brands team.

“Marquee Brands’ vision is to intensify Dakine’s focus on producing high quality products for its snow, surf and bike customers while also pushing the brand to explore exciting and uncharted waters. The team at JR286 is world class and …read more

Via:: Bicycle Retailer and Industry News