Bike industry veteran will create and oversee LEM’s omnichannel sales approach, with a focus on specialty retail and ecomm as helmet brand continues its growth in North American market.
MORGAN HILL, Calif. (Nov. 28, 2018) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Sam Whitley to the team as National Sales Manager. With a decade of sales and marketing experience in the cycling industry, Whitley will lead LEM’s retail and sales program creation with Independent Bicycle Dealers (IBDs) and specialty shops, support ecomm and digital marketing, and oversee sales rep management.
“Sam’s level of work experience and knowledge of sales and business in the cycling industry will be an asset to LEM as we continue to launch our brand and grow across numerous markets and sales channels,” said Michael Grim, LEM Helmet’s General Manager. “His proven track record in retail, product, ecomm, and marketing will help drive brand awareness across numerous touchpoints that support our mission of bringing fun and inclusiveness to cyclists who are passionate about life on two wheels.”
Over the last 10 years, Whitley has held positions throughout the bike industry ranging from mechanic to product inventory manager …read more