By Toby Hill
Ketchum, Idaho (Nov., 27th, 2018) CrankTank is announcing June 18-23rd as the dates for the 2019 Sun Valley Media Summit, and it will be held in conjunction with Outerbike Sun Valley the same week.
This marks a larger partnership between CrankTank, a digital marketing and e-commerce agency with roots in the cycling industry, which also has a track record of producing successful media facing events, and Western Spirit, the team that produces Outerbike, the best rider focused outdoor consumer demo series held in iconic riding destination. By adding a consumer element to the media event, Impact Sun Valley can now offer more value to attending brands.
The appeal of introducing editors to new products is a draw in itself, but the bonus of then being able to unveil these same products for the buying public at the same venue only days apart creates a great one-two punch. This is especially crucial in our current ‘buy now’ direct-to-consumer economy that is driven by nearly instantaneous digital journalism and crowd sourced reviews.
“We received …read more