Assos Of Switzerland Confirmed As Technical Cycling Apparel Partner Of Team Dimension Data

By Steve Frothingham

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ASSOS of Switzerland has entered into a three-year partnership with Team Dimension Data as the team’s technical cycling apparel supplier.

Effective from 1st January 2019, ASSOS will out t both Team Dimension Data for Qhubeka WorldTour licensed team and Team Dimension Data for Qhubeka Continental team, assisting them in winning the world’s most important races.

ASSOS will be working closely alongside the riders to gather technical feedback on the products as they are raced in the most testing of environments. The riders will also be collaborating with ASSOS to assist in R&D for product innovation at the most elite level and to promote the #EquipmentNotClothing and #SponsorYourself brand ethos. Team Dimension Data for Qhubeka Continental team will form an extension of the ASSOS Werksmannschaft—the ASSOS internal test team—and through collating product feedback, ASSOS will continue to push the limits of cycling apparel.

Douglas Ryder, Team Dimension Data for Qhubeka Team Principal said:

“To have ASSOS partner with Team Dimension Data is a major coup for our organisation. The quality of their products is without peer and means that our …read more

Via:: Bicycle Retailer and Industry News