Ride Concepts launches mountain shoes tailored to men, women and youth

By Steve Frothingham

Editor’s note: A version of this story ran in the Nov. 1 issue of Bicycle Retailer & Industry News.

TRUCKEE, Calif. (BRAIN) — A family need inspired outdoor industry veteran Brandon Dodd to launch Ride Concepts, a new player in mountain bike shoes. Two years ago his son, age 8 at the time and to this day an avid downhill mountain biker, was damaging his feet on big jumps.

“He was landing and getting bruised toes. I was researching more and more, and we went to Whistler and saw the next generation of kids coming up in biking. We’re building better bikes for them and longer-travel bikes and lighter bikes, but there really was no footwear for them. So that’s how it started — as research for my kids,” Dodd said.

Delving further into his research, he found shoes for women mountain bikers weren’t meeting their needs either.

“So many women’s shoes are just a men’s size 8 that’s downsized to a size 6. I found that we could offer a better product,” recalled Dodd, whose 20-plus years in the sporting goods business includes time developing footwear, helmets and snowboard equipment and apparel. Dodd sold his last action and snow …read more

Via:: Bicycle Retailer and Industry News