BPSA: Wholesale bike sales continue dollars-up/units-down trend through October

By Steve Frothingham

E-bike sales up 46 percent year-to-date.

BOULDER, Colo. (BRAIN) — U.S. wholesalers sold 7 percent fewer bikes through the first 10 months of 2018, compared to the same period last year. But the dollar value of those bikes was up nearly 6 percent, reflecting a higher average cost of bike.

This is according to the Bicycle Product Suppliers Association’s monthly sell-in report from The NPD Group.

Sales of mountain bikes, still the largest bike category, were flat in dollars through October, at $335 million. The number of units sold was down 10 percent, however, reflecting an increase in average price in that category.

As has been the case for several years, the various mountain bike subcategories have been volatile. For example, sales figures for 29er full suspension bikes and 27.5 full suspension bikes have almost flip-flopped since last October. In October 2017, wholesalers shipped $10.1 million worth of 27.5 full suspension models, and $5.3 million worth of 29er full suspension. This October, wholesalers sold $9.4 million in 29ers and $5.6 million in 27.5’s.

Road subcategories also have been volatile, although things are changing so quickly it’s not clear that all suppliers have agreed on the definition of some drop-bar variations. A bike model …read more

Via:: Bicycle Retailer and Industry News