BikeExchange launches first global brand campaign and new technology products for retailers

By Steve Frothingham

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The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world.

The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award winning creative agency Saatchi & Saatchi, Melbourne after their appointment as the global hub agency for BikeExchange. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, as a marketplace, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.

The new brand positioning is aimed at supporting the bike retail member base and driving consumer awareness and understanding of BikeExchange. The campaign will be launched digitally in all ten markets and in four languages – English, German, Dutch and Spanish.

The launch of ‘Where the world rides’ coincides with the release of new technology product innovations that are designed to better connect cycling retailers and brands with millions of bike enthusiasts …read more

Via:: Bicycle Retailer and Industry News