NEW YORK (BRAIN) — Nearly 50 retailers have signed up to take part in the second annual Bike Shop Day, an event launched last year by Brooklyn retailer 718 Cyclery.
Bike Shop Day takes inspiration from Record Store Day, which is held every year in April to celebrate the independent record store. This year’s Bike Shop Day is set for Saturday, Dec. 1.
“We specifically chose this date in order to avoid all of the Black Friday/Shop Small Saturday noise, and have a day all to ourselves,” 718 owner Joe Nocella said.
Forty-three shops participated in last year’s event, and 49 have signed up for the second edition, which is emphasizing inclusion of people who are under-represented in the bicycle industry.
718 Cyclery’s daylong celebration will include swag bags for the first 20 people, a basic maintenance class, rock ‘n’ roll trivia contest, DJ, prize wheel, barbecue and special discounts.
Retailers can sign up at bikeshopday.com. Participating shops get a free sticker and postcard media pack and access to logo artwork to use for marketing.