World Bicycle Relief and Zwift Seek to Make Biggest Impact Yet in Week-Long “Ride On for World Bicycle Relief” Virtual Charity Ride Nov 26-Dec 1

By Steve Frothingham

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Jens Voigt, Laurens Ten Dam, Lawson Craddock and members of Trek-Segafredo join riders over new week-long format to support fundraising goal of $250,000

(Chicago, IL) – From November 26 to December 1, thousands of cyclists from more than 100 countries will unite for the fourth annual Ride On for World Bicycle Relief virtual charity ride as part of Zwift’s month-long Ride with Reason campaign. Traditionally a 24-hour event, this year’s ride will take on a new seven-day format and will challenge participants to make their biggest impact yet. Funds raised will provide life-changing bicycles to students in rural Africa, who often walk 10 km each day in order to get to school.

WBR and Zwift will encourage participants to do a 50 km ride, the same distance many students walk each week, and donate a minimum of $10. The Ride goal is $250,000, an amount that would empower more than 1700 students.

Registration is free with options and incentives for fundraising and donations. Top fundraisers will have a …read more

Via:: Bicycle Retailer and Industry News