Bicycle industry veteran and long time event creative director Lance Camisasca announced today that he has launched an effort to support industry brands with his many years of experience engaging in retailer, media or consumer events. Lance recently made the decision that he should offer to the cycling industry his years of experience on how to create strong ROI and save precious resources when committing to any one of the numerous trade or consumer event offerings on the 2019 calendar.
“Often times a company’s event engagement is led by talented inside sales and/or marketing teams. Given the current state of affairs I am asking industry executives whether tackling the minutiae of event detail is the best use of their team’s valuable time and skills. When that sinks in I am finding some who wish to talk further about their next event strategies”, said Lance.
The first who saw the value proposition Lance was pitching was David Zimberoff, Vice President of Marketing at SRAM, ”Lance has a great knowledge of what it takes to plan and organize a first class event. Whether you need a regional sales meeting, or a national full scale product launch to media, Lance can take …read more