By Toby Hill
MINNEAPOLIS (BRAIN) — Gene Oberpriller has lived or worked, or both, in the historic building in downtown Minneapolis where his shop, One on One Bicycle Studio, is located, since 1989. He moved into a second-story apartment above a massage parlor, where he lived while racing bikes until the late ’90s when, as he puts it, “the money dried up and we all had to get real jobs.”
For Oberpriller, that meant working as a bike messenger, as an ad agency location scout, a sales rep, and finally, for Salsa not long after QBP purchased it in 1997.
“I was a pretty good ambassador at the time, a figurehead for Salsa. But we had a few dust-ups over direction. I didn’t play well, so I signed my release,” Oberpriller said. “I was the first to be hired and the first to be fired there after Steve (Flagg) bought it. Right then, we started the shop.”
Oberpriller, along with his wife Jennifer, who was QBP’s marketing director at the time, opened Gene’s Bicycle Junkyard in the basement below the massage parlor in 2000 as a small, one-counter service department.
The Oberprillers moved the business …read more