New book examines how Cervélo disrupted the industry

By Steve Frothingham

TORONTO (BRAIN) — To Make Riders Faster is a new book by Anna Dopico, examining the launch of Cervélo.

“This is the story of two McGill University engineers, Phil White and Gerard Vroomen, two students who coincidently ended up in the same lab at the same time and began a conversation,” the publisher said.

“That conversation quickly morphed into a business partnership that would forever change the cycling industry’s ideal and idea of aerodynamics. It was an unlikely yet successful partnership of circumstance.”

Dopico provides an inside view as White’s wife, as well as a business and financial adviser.

To Make Riders Faster is a 256 page hardcover. It can be purchased from tomakeridersfaster.com. The book retails for $70 CDN and $53 in the U.S.