FLETCHER, N.C. (BRAIN) — Cane Creek has announced that it is lowering the retail price on its HELM suspension fork from $1,100 to $899.
The company said in the 18 months since the fork was introduced, it was able to pay off some of its initial tooling costs and become more efficient at producing the fork.
“We could choose to add those cost savings to our bottom line, but we would rather pass them on to our customers and get more riders on a better fork. That’s it. There are no catches or fine print,” the company said.