Neil Shirley joins Enve, adds to staff horsepower

By Steve Frothingham

OGDEN, Utah (BRAIN) — Enve’s Jake Pantone swears that the Amer Sports-owned brand does not require VO2 max results on its job applications. Nevertheless, the brand does have a way of attracting some of the fastest riders in the sport to its staff.

That includes the company’s latest hire, Neil Shirley. Shirley is the former editor of Road Bike Action and most recently worked for the Lyman Agency, a PR firm. Before that he was a top domestic road pro for the Kelly Benefit Strategies and Jittery Joe’s teams. He’s got the professional credentials and aptitude for his new position as Enve’s influence marketing manager, where he will manage the brand’s sponsorships, including teams, athletes and ambassadors. He also will help athletes communicate with the brand’s R&D staff and produce content for Enve’s marketing.

“Of course, we would have hired Neil regardless of how fast he is,” Pantone told BRAIN. “But it is important to us. We have a building full of really strong cyclists. It keeps us motivated because you either ride hard or you ride alone here. The day we stop riding a lot is the day we stop being relevant.”

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Via:: Bicycle Retailer and Industry News