Rapha and Mini launch joint promotions

By Steve Frothingham

WOODCLIFF LAKE, N.J. (BRAIN) — Mini USA and Rapha North America are working together on a variety of promotions, including discounts for Rapha club members who buy new Mini vehicles, and discounts on Rapha items for Mini drivers.

Rapha Clubhouses across the U.S. are getting custom Mini Clubman vehicles with bike racks that can be used to support Rapha club rides and other events.

Rapha Cycling Club members in the U.S. who test-drive and either purchase or lease a new 2019 Mini will receive a $500 credit that can be used off the MSRP, or applied toward the purchase of a Mini bike rack or other Mini lifestyle or accessory items at the time of vehicle purchase. RCC customers will also receive a package of co-branded Rapha+Mini accessories including a musette bag, essentials case and cycling cap.

U.S.-based Mini owners will receive a discount code for 20 percent off at Rapha.cc for a limited time.