Life Time acquires Dirty Kanza event

By Stephen Frothingham

EMPORIA, Kan. (BRAIN) — Owner of the Dirty Kanza gravel race announced that the event has been purchased by Life Time, the fitness chain that also owns the Leadville 100 mountain bike race and the Chequamegon Fat Tire Festival.

Dirty Kanza started 13 years ago and has become likely the best known gravel event in the world. This year, its expo included product launches by Enve, Donnelly and other brands.

“After a great deal of thoughtful consideration, we have ultimately decided it is time to align ourselves with a partner who will ensure all that is great about Dirty Kanza continues for decades to come,” co-founder Jim Cummins said. “Life Time also has a proven track record of supporting the local communities that host their events with meaningful and impactful philanthropic and community-building initiatives,” he added.

“Most importantly, I want to be clear that Dirty Kanza won’t change. This is important to all of us at Dirty Kanza Promotions, and to Life Time. I will continue to be front and center at the event, Dirty Kanza will continue to be the world’s premier gravel cycling challenge, and you will still be served by the same great team.”

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Via:: Bicycle Retailer and Industry News