Northstar a hit for OutDoor Demo

By Stephen Frothingham

Weather was perfect. Bike racks were empty. Lift lines were long. Vendors were happy with dealer turnout. But consumers were lacking.

TRUCKEE, Calif. (BRAIN) — While the Northstar Free-Ride Festival got off to a slow start on Saturday morning with clouds, sprinkles and strong winds, by Sunday consumer traffic had gone up, and more dealers trickled in. Monday was “crazy busy” with vendors sending out dozens of demos.

Chris Cocalis of Pivot Cycles, which had a line of riders waiting for demo bikes every day, said the line at the booth got twice as long on the trade-only day. He said he was on track to hit more than 300 demos by the end of Monday, and sent out more than 200 demos each day of the festival weekend. Monday’s demo, only open to dealers, ran from 8 a.m. to 6 p.m.

Other bike brands, including Cannondale, Haro, Mondraker, Devinci, Marin, Jamis and Canyon, also had lines and empty bike racks throughout the weekend. Some P&A exhibitors, however, felt traffic was slow, especially of consumers over the weekend.

Interbike show director Justin Gottlieb said that 93 brands set up tents in the lower parking lot of the Northstar California Resort, …read more

Via:: Bicycle Retailer and Industry News