100% expands into road accessories, offers new price points in MTB gear

By Stephen Frothingham

The San Diego brand launched its latest Peter Sagan editions of its sunglasses just before the Tour de France this summer.

SAN DIEGO (BRAIN) — This summer 100% released its latest Peter Sagan special edition sunglasses — the brand has worked with the ProTour superstar since December 2016 — just before the opening stage of the Tour de France. And there’s more on the roadie side coming soon from the moto and mountain bike accessory and apparel maker.

“We’re not trying to become a full road brand. Our main focus for road is eyewear, but then we also want to have some accessories that cross over into road as well as mountain without going full crazy Lycra kit company. We’re doing some collaborative stuff with Cadence, and then we’re doing some basic accessories like a sweat hat or a cycling hat as well as some fingerless road gloves and Lycra arm and knee covers,” said Nick Wozniak, the San Diego company’s global sales director.

The new road products, which arrive at retailers next spring and will be on display at Interbike Marketweek in September, are part of the company’s plans to grow its footprint beyond the gravity market that …read more

Via:: Bicycle Retailer and Industry News