IRC Highlights Gravel and Enduro Tires at Interbike’s Three Events

By Stephen Frothingham

RENO, NV—IRC Tires has been busy developing new gravel and mountain bikes tires, so it’s no surprise that the Japanese tire maker will be shining a spotlight on these new items next week in Tahoe and Reno.

IRC will be at the Northstar Free-Ride Festival and OutDoor Demo in Tahoe, giving consumers and retailers a chance to demo a fleet of bikes equipped with its new Tanken and Boken Plus and updated Boken tires. The tire maker will be in Booth D522. IRC is also proud to sponsor the road and gravel trails during this event.

“We are very excited about our new Tanken and Boken Plus tires. Taking rider feedback we’ve created some great tires using our innovative rubber compounds and tread designs,” said Bruno Suttles, IRC Tire USA’s sales and marketing manager.

Available in a variety of sizes including 27.5 and sizes, the Tanken is the result of 37 years of experience making some of the world’s best mountain bike tires. With alternating rows of vertical and horizontal blocks and aggressive side blocks, it can easily handle long, twisty, off-camber downhill runs in soft dirt or mud. A low-rebound tread compound absorbs bumps helping keep the bike attached to the …read more

Via:: Bicycle Retailer and Industry News