Beeline shifts from franchise model to subscription software service

By Stephen Frothingham

‘Powered by Beeline’ is offered for a monthly fee to any dealer (no Beeline van required). Think of it as OpenTable for bike shops, officials say.

SIMI VALLEY, Calif. (BRAIN) — In a play to make it more affordable for bike shops to expand into mobile service and repair and to help them fulfill online purchases, Accell North America is making the software previously used by its Beeline franchisees available to any brick-and-mortar dealer.

The software, called Powered by Beeline, allows retailers to manage their service departments entirely online. Consumers will be able to book service appointments on retailers’ websites or on their phones, and for shops the software will allow them to eliminate the traditional paper ticket and to engage more with consumers through an automatic feedback loop. Appointments scheduled on a website or phone will automatically be scheduled into a shop’s service calendar.

ANA acquired Beeline back in March, after investing in the mobile tech and service company for a few years.

Beeline officials said that about three-quarters of its franchisees are brick-and-mortar shops so few are affected by this shift. “All of our franchisees have the option of staying the course with the existing model,” said …read more

Via:: Bicycle Retailer and Industry News