Guest Editorial by Mike Sinyard: This Is How We’re Going to Change the World …. And We’d Like You to Join Us

By Stephen Frothingham

By Mike Sinyard

Editor’s note: Mike Sinyard is the founder of Specialized Bicycle Components.

I founded Specialized on the belief that cycling changes lives. I’m living proof of that fact. Throughout my life, I’ve been able to use cycling as a way to channel the symptoms of my own ADHD into something positive. If it weren’t for the bike, however, I may have suffered the same future as do many of the 1 in 9 children in America today who are diagnosed with this condition. Those children struggle in schools. Too often, they get left behind.

Today, the standard approach to treating ADHD is to dispense stimulants such as Ritalin, the psychoactive drug most commonly prescribed to children in America. While Ritalin and similar drugs may help kids manage their symptoms, the side effects and potential for abuse is unacceptable. When I realized how transformative cycling has been for me, I knew there was a healthier alternative to these powerful drugs.

Out-Riding ADHD is our top priority.

Through our nonprofit, The Specialized Foundation and its Riding for Focus school program, we are combating ADHD by getting more kids on bikes. For the past six years, Specialized has invested heavily in …read more

Via:: Bicycle Retailer and Industry News