Moosejaw CEO says curated Walmart site helps the outdoor industry reach a wider audience

By Stephen Frothingham

Eoin Comerford says he was surprised by the industry’s vehement response to the online store.

MADISON HEIGHTS, Mich. (BRAIN) — Eoin Comerford, the CEO of Moosejaw, says a controversial new curated website featuring premium outdoor gear, part of Walmart’s e-commerce site, has the potential to expand the outdoor industry’s reach.

Moosejaw, a Michigan-based outdoor retailer, was purchased by Walmart in 2017. When Walmart launched the premium outdoor site last month, several brands that were included objected. Black Diamond, Deuter and Leki were among the brands that pulled out of the store. Black Diamond sent a cease-and-desist letter to Walmart demanding the retailer stop selling its products and using its trademarks on the site, while the other brands opted out more quietly.

Walmart released a statement saying it saw the store as good news for the outdoor industry.

“The decision to be part of this new experience will continue to be up to each brand, and our hope is that brands, and even other retailers, share our commitment to driving a truly inclusive outdoor industry. As we grow the Premium Outdoor Store, we will continue to look for leading brands and retailers that want to reach a new, wider audience,” …read more

Via:: Bicycle Retailer and Industry News