Haro promotes Strawn to sales VP, reorganizes product management roles

By Stephen Frothingham

VISTA, Calif. (BRAIN) — Haro Bicycle Corp. has announced organizational changes in sales and product management — promoting its sales director and bringing aboard new product managers for its BMX and lifestyle bike lines.

Rickey Strawn, Haro’s director of sales the past four years, has been promoted to vice president of sales. In a release, Haro chief operating officer Joe Hawk said, “Rickey has been instrumental in re-engineering the domestic sales structure, re-establishing growth and positioning it for continued growth in what has been largely a flat market for decades.”

Star BMX rider Mike Parenti has joined the company as product manager for the Haro BMX brand, overseeing product development for juvenile, freestyle and race bikes as well as P&A. For Haro’s Premium BMX brand, the company has named Kellen LeBlanc product manager. An employee at Haro since 2007, LeBlanc most recently developed the line of steel gravel and adventure bikes for Haro’s Masi brand. He will continue in his duties for Masi as he takes on responsibilities for Premium.

Haro previously had one product manager for both BMX brands, and that needed to change, Hawk told BRAIN this week. That product manager has left the company.

“Keeping the personalities of Haro and …read more

Via:: Bicycle Retailer and Industry News