Felt refreshes its brand, launches new dealer education platform

By Stephen Frothingham

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has rebranded, with a new logo, new corporate colors, and a new website.

The company, which was acquired by Rossignol Group early last year, also has a new dealer education platform, developed with Myagi.

“We’re thrilled to be taking the Felt brand in an exciting new direction, one that highlights our company’s Southern California heritage and long-standing commitment to providing riders with innovative products and the best technologies that enhance the riding experience,” says Eric Sakalowsky, Felt’s VP of global marketing. “Our new F-wing logo and colors are fresh, modern, and evocative of the performance mindset the brand has. We want to re-invoke Felt’s creative spirit and underline the fact that the brand is reshaping itself to be synonymous with the speed, flow, and sense of freedom that one feels while riding a bike. Our new look and feel will help the Felt brand stand out and create a connection with riders.”

Felt moved away from its previous colors, which were black, red and white — a color scheme shared by several other cycling brands, not to mention a certain trade magazine and website.

The new dealer education …read more

Via:: Bicycle Retailer and Industry News