NPD: Big-wheel MTBs rolling over other fat tire categories in stores

By Stephen Frothingham

E-bikes and disc road bikes also driving sales, contributing to 3% growth in IBD revenue.

BOULDER, Colo. (BRAIN) — Retail sales of 29-inch mountain bikes grew $36 million in the 12 months ending in June, taking dollar share from 27.5-inch bikes, according to The NPD Group. Twenty-niners now account for 41 percent of dollars sold in mountain bikes at IBDs.

The NPD Group’s Dirk Sorenson shared this among other insights in a recent webinar discussing cycling trends as the industry prepares to head to Reno, Nevada, for the Interbike show in two weeks.

Mountain bikes accounted for $600 million in sales at IBDs over the past year, making up the single largest category at specialty stores. The category grew 5 percent through June of this year, with most of the growth in full-suspension bikes.

Sorenson noted that with SRAM’s Eagle 12-speed drivetrain spec’d on bikes in the $2,500 to $3,000 price bands, many consumers are moving to that price range. But the $4,500 to $4,999 price band is also growing in mountain bikes.

The road category was down 5 percent to $424 million in IBDs, while ‘cross/gravel bikes (a subcategory of road) were up 15 percent to $66 million. In road, the typically …read more

Via:: Bicycle Retailer and Industry News