SALT LAKE CITY (BRAIN) — Black Diamond Equipment, which sells skiing, climbing and hiking gear through specialty retailers, has sent a cease-and-desist letter to Walmart, demanding the company remove its products from a new microsite of “curated” premium products. The microsite was developed with outdoor retailer Moosejaw, which Walmart bought last year.
Black Diamond has sold through Moosejaw for more than 10 years. On Monday, Walmart and Moosejaw announced a new section of the Walmart website, at walmart.com/cp/9874393, featuring products chosen by Moosejaw.
According to a news release, Black Diamond’s letter directed Walmart to stop using the Black Diamond and diamond logo trademarks “in a manner likely to confuse consumers into believing that Walmart is an authorized dealer of Black Diamond or that the new outdoor Walmart.com site is otherwise associated with or sponsored by Black Diamond.”
The letter also demanded that Walmart stop using several hundred copyrighted photographs.
“We did not see or approve the statement which Walmart released Monday and have never sold to Walmart,” stated John Walbrecht, Black Diamond’s president. “Black Diamond remains committed to our specialty retail partners and we do not plan on deviating from this strategy.”
Walmart removed the products from the site on Tuesday.