GUNDELFINGEN, Germany (BRAIN) — Tout Terrain, a maker of custom touring, bikepacking, city and e-bikes and single-wheel, suspended child and cargo trailers, is transitioning to a dealer-direct sales model in North America effective Sept. 1.
Previously, Tout Terrain products were distributed by Cyclemonkey and Peter White Cycles in the United States. All existing orders and orders placed with distributors before Sept. 1 will be fulfilled through existing channels. New and existing dealers will now work with Tout Terrain directly, communicating with international business manager Damian Bradley or one of the company’s sales representatives.
“Moving to a dealer-direct model just makes sense for us as we expand our presence in North America and internationally,” said Bradley. “The bulk of our European sales are dealer-direct, and we want to build strong relationships with our Western dealers the way we have in Germany and the EU. Our dealer network (and local bike shops in general) are a key component of both our brand experience and the cycling community as a whole — from sales, service and support to events, education and advocacy. We are watching closely as industry players are moving towards consumer-direct and omnichannel sales models, but our ‘dealer family’ …read more