LITTLE ROCK, Ark. (BRAIN) — Allied Cycle Works, the domestic carbon fiber framemaker, has released a new “high margin” program for U.S. IBDs.
The company also has hired Will Stoffel as IBD & export manager. Stoffel was in territory management for Trek for 10 years and worked for Bicycle Blue Book most recently.
“His passion for cycling, knowledge of the market and close ties to the IBD network make him a perfect fit,” said Tony Karklins, HIA Velo’s founder and CEO.
Stoffel said, “The competitive landscape of the road market has become increasingly fierce in recent years. The big four brands dominate floor space and a powerful group of online / closeout retailers continue to drive pricing and margin down. IBDs need high margin, in-demand brands while consumers are requesting new levels of personalization and fit. Our new program delivers both.”
Allied is looking for qualified retailers “from superstore retailers to fit studios,” as long as they appreciate American craftsmanship and have a desire to sell a more personalized product, the company said.
Allied offers 30-day lead times for a personalized frames. It offers three models: the Alfa, Alfa Disc, …read more