Cannondale marketing team adds three new hires

By Stephen Frothingham

WILTON, Conn. (BRAIN) — Dorel Sports has added to the Cannondale marketing staff, bringing in Nick Larsen as Cannondale’s global creative director, Dennis Kim as global marketing director and Katie McManus as senior manager of North American marketing. T

“The Cannondale brand is focused on innovation and performance leadership that delivers a great cycling experience to our riders,” said Brian Immel, Cycling Sports Group’s vice president of global marketing. “Nick brings his unique design aesthetic and experience in creating and building progressive cycling brands while Dennis has significant experience building marketing strategy for performance brands. Together Nick and Dennis will bring a fresh creative energy to the Cannondale brand.”

Larsen has a degree in industrial design and more than 20 years in the cycling industry. Previously he worked for CSG’s Fabric and Charge brands. As he assumes leadership of the Cannondale creative team, Jeremiah Boobar, currently CSG’s director of suspension, parts & accessories, will take the helm of the Fabric and Charge businesses and continue to lead suspension and component development for Cannondale.

Kim joins Cannondale from the Sugoi and Sombrio cycling apparel brands, which CSG has sold to Louis Garneau. There, he was responsible for global product development and marketing before …read more

Via:: Bicycle Retailer and Industry News