Bulls becomes official e-bike sponsor of Sea Otter Classic

By Stephen Frothingham

LOS ANGELES (BRAIN) — Bulls, a Germany-based consumer direct bike brand, has made a three-year sponsorship agreement with the owners of the Sea Otter Classic. Bulls will be the official e-bike sponsor of the event through 2021. Sea Otter’s e-MTB race will be named the “Bulls eMTB Race ePowered by Bosch.”

“The Sea Otter Classic has arguably been the most significant trade event in our company’s history. We humbly launched our U.S. division in a 10-by-10-foot booth at the Sea Otter Classic three years ago, and through exceptional innovation and growth have risen to a position that affords us the opportunity to become the official e-bike sponsor,” said Fernando Endara at Bulls. “Along with innovation, Bulls holds a strong race pedigree, and the Sea Otter Classic strikes a perfect balance for us — the ability to showcase and demo our extensive lineup of premium bikes and prove our products at the ‘Bulls eMTB Race ePowered by Bosch.’ We are honored and excited to see what’s to come over the next three years with fans, athletes, and professionals at the Sea Otter Classic by our side.”

Bulls offers traditional mountain, urban and road bikes. It launched its e-bike line in 2016 at …read more

Via:: Bicycle Retailer and Industry News