Hawley-Lambert rebrands as HLC

By Stephen Frothingham

LEVIS, Québec and LEXINGTON, S.C. (BRAIN) — As the last step in the merging of operations of the two companies, Hawley-Lambert has rebranded and is now known as HLC, an acronym for Hawley-Lambert Cycling.

The distributor has launched a new website at HLC.bike as well as a new logo.

Lambert acquired a majority interest in The Hawley Company in 2010. The companies combined their leadership in 2015.

“We’re the same team of dedicated people working hard to equip our customers’ success every day,” HLC president Sylvain Caya said. “The HLC name reflects our efforts over the past few years to operate as one team and one company with a common purpose. We met that challenge, and today HLC has the largest reach to specialty retailers across North America.”

HLC operates from four distribution centers across North America and has its leadership balanced between the U.S. and Canada. Pat McGinnis, the company’s vice president of commercial, works from its Lexington, South Carolina, facility.

“This change is the result of the countless hours our passionate team invested into building a great company and culture,” McGinnis said. “It’s been exciting to watch strong relationships form between employees regardless of work location. Seeing …read more

Via:: Bicycle Retailer and Industry News