EXETER, United Kingdom (BRAIN) — The CLUG, a simple wall-mount bike storage product, has been relaunched globally by U.K.-based accessory brand Hornit.
The CLUG was launched in 2013 on a Kickstarter campaign by a Vancouver, British Columbia, company. The campaign raised over $100,000. After fulfilling early orders, the company was unable to meet demand and sold the business assets to Hornit, which has taken over production and distribution. In the U.S., the CLUG has been distributed by J&B Imports since April.
“The product itself was already perfect so only essential changes were made. CLUG became HORNIT CLUG, the wall anchors were upgraded to patented U.S. Toggler wall anchors and the tools were tweaked imperceptibly to ensure an even smoother fit between the two constituent parts,” the company said.
Hornit said it keeps significant stock of the CLUG in China, the U.K. and the U.S. Hornit is launching a social media marketing campaign and is working with bike brands such as Profile Design and Cervélo, to provide bike displays at events.