Trek announces brand-owned pro women’s team

By Lynette Carpiet

WATERLOO, Wis. (BRAIN) — Trek has announced the creation of a new professional women’s road team for 2019 with the intent of racing the UCI Women’s World Tour. The team will include a dedicated director sportif, assistant director sportif, and support staff. It will also receive shared support from Trek-Segafredo staff and Trek Factory Racing Manager Luca Guercilena.

“Trek is committed to changing the world by inspiring more people to ride,” said Trek president John Burke, “and our world-class women’s road team will be filled with passionate racers who are out to inspire. We’re putting full support behind our athletes so they can focus on their profession and be the best they can be.”

Like other Trek Factory Racing programs, the new women’s road team will be owned and managed by Trek.

“We’ve learned from owning other Trek Factory Racing programs that direct support and involvement from Trek is good for athletes, partners, and staff. It creates an environment where everyone thrives,” said Trek’s sports marketing director Tim Vanderjeugd. “Trek Factory Racing has strong female athletes in enduro, downhill, cross country, and cyclocross. This new model is a first for women’s road cycling.”

Trek is the first cycling brand …read more

Via:: Bicycle Retailer and Industry News