PORTLAND, Ore. (BRAIN) — Longtime mechanic Kevin Purcell and his wife Becky Newman recently opened Golden Pliers Bicycle Repair & Supply in North Portland. The 1,000-square-foot service oriented shop has a small retail space stocked with products Purcell and Newman like and use, and specializes in custom builds.
“We’re trying to keep overhead really low, and be smarter about what we stock and sell so we also keep quantities really low,” said Purcell, who worked at Portland’s River City Bicycles for a decade and more recently as manager of 21st Avenue Bicycles, which closed earlier this year. “We don’t stock any bikes but we have a demo Gorilla Monsoon for All-City and have already had two sales from that. We want to do more custom builds. I’ve learned over the years that unless you’re doing really high volume, it’s really hard to have bikes on the floor. I would rather work more with the customer and figure out what they want to make something special that is their own.”
Purcell said he had the shop’s name in his back pocket for a few years after reading about an Italian bike racer from the 1950s who nicknamed his …read more