FRIEDRICHSHAFEN, Germany (BRAIN) — This year’s Eurobike show is set to open Sunday, a day after the Tour de France begins. That unusually early date offers both challenges and opportunities, exhibitors told BRAIN, and the challenges probably played into this week’s announcement that next year Eurobike will move back to August.
This year’s early July dates mean many European retailers are either on vacation or too busy selling bikes to find time to come to the show. Being in prime tourism season means flights and other costs are higher than Eurobike’s traditional early fall timing. And some brands who plan product introductions at the Tour, or have to support teams there, may find it difficult for staff to be two places at once.
“It’s a little bit challenging, but we’ve known these dates for a while,” said Eric Richter, Giro’s global brand development manager. Giro typically launches new helmets at the Tour and supports several teams there, standing by, for example, to provide custom-colored helmets if a team or one of its riders takes the lead in a race category.
“It will be an opportunity to spotlight new introductions at both the Tour de France and a trade …read more