SAINT-GEORGES, Québec (BRAIN) — As of last month, Procycle, the parent company of Rocky Mountain, Miele and eVox, has been renamed as Rocky Mountain. Besides the name change, the company has announced that it is phasing out the Miele and eVox names and will exit the hybrid market to focus mountain bikes, including e-MTBs.
Procycle was formed in 1977. Over the past 41 years, the company has manufactured and assembled over 8 million bicycles at its Québec factory. Procycle purchased North Vancouver-based Rocky Mountain in 1997. Rocky Mountain’s development center, R&D facilities and customer service remains in North Vancouver. Rocky Mountain’s electric R&D team will remain in Québec.
“This decision allows us to focus all of our energy on the brand with the most opportunity to grow,” said Raymond Dutil, CEO of Rocky Mountain. Dutil remains the sole owner of the company. “You can imagine how difficult a decision it was to say goodbye to the name Procycle, which has been in the family for nearly half a century. But the choice was clear: this exciting growth for Rocky Mountain demands we put all of our combined strength behind its name and aspirations. One brand, one vision, one team.”
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