Giro, Cannondale and Orbea kick off week of new product launches

By Stephen Frothingham

With Eurobike and the Tour de France coming up, expect a flow of new product introductions this week.

LONGMONT, Colo. (BRAIN) — Early July this year is prime season for new product introductions across the bike industry. And excepting this week’s holiday in the U.S., manufacturers are planning on rolling out a new products to the public and the trade each day before the Tour de France start on July 7 and the opening of Eurobike on July 8.

On Monday, Giro, Cannondale and Orbea announced a new helmet with innovation safety features, a new top-end road bike, and a new e-road bike, respectively. On Monday the French brand Racer also announced its new heated shoe cover, which is featured in our New Product section.

Giro Aether MIPS

The Giro Aether MIPS is a new $325 helmet that will be worn by the BMC team in the Tour. It features a new approach to using the MIPS system to manage rotation impact energy, while maintaining comfort and ventilation.

Giro calls the new technology MIPS Spherical. Instead of the MIPS liner used in other models, the Spherical technology relies on two layers to the helmet’s protective foam that can rotate …read more

Via:: Bicycle Retailer and Industry News