Yamaha hires field marketing and sales reps for its Power Assist Bicycle products

By Stephen Frothingham

CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp., USA, has hired two new field marketing and sales representatives to support its Power Assist Bicycle product line rollout and help develop its network of traditional bicycle dealers and specialty e-bike shops.

Kyle Ireton will serve Yamaha’s Western states retailers, while Cody Forbes will represent Yamaha with dealers in the East. Both started their new positions with the Yamaha Power Assist Bicycle group in May.

Yamaha is shipping its first-ever U.S. Power Assist Bicycles to retailers across the country this summer.

“Yamaha is committed to providing Power Assist Bicycle consumers with the best possible experience — the type of experience they expect from Yamaha — from the product itself, to the buying experience, and through the ownership experience with continued quality service and support,” said Drew Engelmann, Yamaha’s Power Assist Bicycle sales and marketing manager. “It’s important that we work with the right retail partners, and that those retailers know they have Yamaha’s full support to ensure the success of this historic product rollout as we continue building excitement around our bicycles in the retail market.”

Ireton is a bicycle industry veteran, having most recently served as manager of the River City Bicycles’ Belmont, Oregon, …read more

Via:: Bicycle Retailer and Industry News