Reynolds consolidates wheel line for 2019, looks to cover key categories

By Stephen Frothingham

SANDY, Utah (BRAIN) — Reynolds has streamlined its carbon wheel line for 2019, offering good/better/best options in road, gravel and mountain, plus a new selection of e-MTB wheels. The company’s reps will begin rolling out the program in July, and Reynolds will debut the line at Eurobike.

“We now have products in all the segments — we have equal product presentations for road, gravel, mountain and e-bike,” Reynolds CEO Scott Montgomery told BRAIN. “And to be at the table with products in all those segments was crucial, because there was a time when Reynolds was really road-centric, and we have worked our tails off this year to make sure we’re in all the segments.

“We’ve consolidated the line so that there are fewer total offerings, but we’re very strong in each segment,” he added.

The Black Label name from Reynolds’ premium mountain offering is now used for top-end products in road and gravel as well (MSRP: $2,099 across all styles).“That will always be our premium product. And that features the best rim, the best spoke, and the best hub, which at the moment is all exclusively Industry Nine,” Montgomery said.

“Then we have a midprice at $1,549, and those …read more

Via:: Bicycle Retailer and Industry News